Cardiff Science Festival Evaluation

In 2014, Graphic Science was commissioned to evaluate the Cardiff Science Festival and help the organisers to better understand who the audience for the different elements of the festival were, their motivations for attending and how satisfied they were with the events and activities they attended.

We refined the paper-based evaluation tools we had previously developed for National Science and Engineering week in order to gather data that looked at the attitudes, opinions and demographics of festival-goers. As well as this, we attended events ourselves to collect observations and conduct short interviews with members of the audience.

The data was synthesised into a highly visual report which segmented the feedback based on each type of event and found noticeable differences between those who attended paid-for or free events and those who came to the exhibition.

 

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