Options Research for London 2012

The Wellcome Trust commissioned Graphic Science to conduct a small options research study to generate ideas for a potential partnership with the Steve Redgrave Fund, to coincide with the London 2012 Olympic and Paralympic Games.

The proposed project should satisfy the aims of the Wellcome Trust, the Steve Redgrave Fund and Sport Relief and should use sport as a mechanism to motivate disadvantaged young people with biomedical science.

Desk research carried out by Graphic Science included: an analysis of documents provided by the Wellcome Trust (including evaluations of previous Steve Redgrave Fund projects); telephone and email conversations with stakeholders; and internet research to discover activity currently taking place during London 2012, and how PE departments and community sports networks are currently coordinated.

Informed by their research, Graphic Science submitted six ideas to the Wellcome Trust and the Steve Redgrave Fund.